UFC announced Bud Light will be its official beer as ... Heinerscheid had swiped its core consumers by saying Bud Light's past advertising was "fratty" and "out of touch humor." ...

UFC announced Bud Light will be its official beer ... Heinerscheid had swiped its core consumers by saying Bud Light’s past advertising was “fratty” and “out of touch humor.” ...

Getty Images Anehuser-Busch has fought back with advertising dollars ... demanded a boycott of companies Bud Light has affiliated itself with. “Should the UFC have signed a deal with Bud ...

UFC and Bud Light will collaborate on original content for UFC's digital ... that could prove to be a major player in the advertising and streaming worlds. Expanding into offsite media like open-web ...

NEW YORK (AP) — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender ...

Nearly one year after Bud Light faced boycotts over its brief marketing collaboration with transgender social media personality Dylan Mulvaney, the company unveiled a new Super Bowl advertising ...

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history ... “official beer partner” of the UFC in a record-breaking deal for the mixed ...

By the time the commercial ends, the pals meet up with Peyton Manning, Post Malone and UFC CEO Dana White. The commercial marks a return by Bud Light to the humorous advertising that has made it ...

Bud Light, meanwhile, pivoted its marketing efforts to win back conservative drinkers. The brand became the official beer of the UFC late last year, and it has maintained its large advertising ...

Bud Light has struggled to win back many of its once-loyal drinkers as the one-year mark since its disastrous pact with transgender influencer Dylan Mulvaney approaches. "The drinkers that they ...