UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand.

BERKELEY, Calif. (KGO) -- From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus. But on Tuesday, the university rolled out an "updated ...

FILE - A general view of the field and the Cal logo in Memorial Stadium on the day of the 121st Big Game played between the California Golden Bears and the Stanford Cardinal football teams on Dec ...

A UC Berkeley task force has recommended the school shift its sports identity to 'Cal Berkeley' rather than the current 'Cal' or 'California.' ...

University of California, Berkeley benefactors Ned and Carol Spieker have gifted $26 million to endow the university’s men’s aquatic programs, the largest ...

Last September, the university convened a Cal/Berkeley Identity Task Force to help create one unified identity for the school. Now, the task force has released its report (PDF) — and among the ...

California left scrambling on Google journalism fund after UC Berkeley backs out. The university’s journalism school will not host a proposed $125 million fund for California newsrooms, POLITICO ...

UC Berkeley’s achievements extend beyond academics with pride rooted in history, discovery, and societal contributions. With over 35,000 students, students can choose from 350-degree programs in ...

Shift the athletics identity to Cal Berkeley in both name and logo. Develop a visual identity that clearly communicates this shift. In essence, the “Cal” and “UC Berkeley” names were ...