Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and ...

Ad of the Day: Giant bobbleheads cruise on cars for Turtle Wax The surreal global campaign was created by Chicago indie agency Running Toward Giants.

The creative ad agency behind campaigns for "Sinners," "Anora" and big Hollywood franchises has become 100% owned by its staff.

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ads, but the number of ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.

Eurogrip Tyres has launched a new brand campaign that brings together MS Dhoni’s passion for riding and Eurogrip’s superior tyre technology. The campaign idea “ENJOY EVERY TURN” is derived ...

Creative data comes from the structured, objective measurement of the various parts of an ad, everything from the logo placement and text overlays to who’s been cast in the ad and the emotional impact ...

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Royal Caribbean International is looking for a new creative partner as the cruise industry invests in new offerings to court younger travelers.

Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.

For decades, creative strategists relied on gut instincts and assumptions about how their ads would perform, largely because data was not available to them like it is today.