Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, ...

As part of its anniversary celebration, the original blimp will feature on the tires of all NASCAR stock cars throughout the ...

GoodYear Tire (GT – Research Report) received a Buy rating and price target from Argus Research analyst Bill Selesky on February 14. The ...

Argus analyst David Coleman upgraded Goodyear Tire (GT) to Buy from Hold.Discover the Best Stocks and Maximize Your Portfolio: See what stocks ...

Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief - Goodyear ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The ...

Goodyear Farm Tires is Talking Crop and intends to do so on a regular basis. The agricultural tyre brand debuted its new podcast today, with the inaugural episode shedding light on what happens when a ...

Used tyres, bottles, mud, eco bricks and other recycled waste – these are some of the building materials being used to construct a new Early Childhood Development (ECD) Centre in Heideveld. Named ...

By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne Pasquarelli - 5 hours 22 min ago By Ad Age Staff - 7 ...

Brands like Palace are already paving the way. By funding content creators and offering them creative freedom, they’ve turned their social media presence into a gallery for their community. This model ...

courtesy of Crowe PR Macht has been having "loads of fun" exploring a whole new "world" in marketing and advertising as part of his involvement with the brand. He shares, "It's been very creative ...