Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

But as is ever the case with a new logo for a beloved brand, it's going to take customers time to get used to. Some have already complained in the comments of JKR's post about the loss of the ...

Following years of speculation, chocolate fans have just discovered the hidden 'double' meaning behind the logo of one of the world's favourite chocolate bars, the Twix.

TWIX is one of the most favourite chocolate bars in the world. But now eagle-eyed foodies have claimed there’s a hidden message in the cult favourite candy bar. The iconic sweet treat, which … ...

TWIX is one of the most favourite chocolate bars in the world. But now eagle-eyed foodies have claimed there’s a hidden message in the cult favourite candy bar. The iconic sweet treat, which … ...

Despite not being everyone’s favourite chocolate bar, a Twix is always a good reliable choice as far as I’m concerned. Read Today's Paper Tributes. Rewards. Subscribe. Sign In.

If you look at the packaging of a Twix, you will notice a few things in the logo. First of all, the name ‘Twix’, and second, the two lines in the dot above the eye.