Twitter Web Analytics changes everything. Online marketers will be able to quell clients’ fears that the numbers are coming from bot accounts, since they’ll be able to show them exactly who is ...

Though Twitter has not made an official statement about its Analytics program, The Next Web claims that it has, in fact, been “confirmed.” Twitter has apparently given “a very small group of ...

Twitter Analytics has not received any major updates to the user interface since Twitter's earliest days. It still provides a rolling update of data with metrics covering impressions, followers ...

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a ...

The tool is powered by BackType, a social media company Twitter acquired in July 2011, is currently in beta with a small group of users but will be rolled out over the next few weeks. Currently ...

Unlike Twitter Analytics, this application allows users to “check analytics for all [their] social accounts in one place, rather than going to six different networks,” according to its website.

— Ian Chan (@chanian) August 27, 2014 Dive Insight: Twitter is now doing what other third party apps and platforms had already been doing — providing analytics on Tweets. Small businesses and brands ...

As Twitter develops an ever-closer hold on how it manages services around its real-time news and social networking service, a pioneer in Twitter analytics is calling it quits.

A major benefit of their Twitter tracker compared to the CDC’s is that the team is able to publish daily flu results, whereas the CDC can take anywhere between one to two weeks to release their ...

In an apparent attempt to get more people interested in using its advertising platform, Twitter has opened its analytics program to all users, free of charge. Curious how popular your tweets are ...

While IBM’s focus for now is on Twitter as a source of sentiment data, in other markets there are other collections of such data, said Robert Picciano, senior vice president for IBM Analytics.