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The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during live TV were “more tolerable” than ads placed in on-demand content.

Streaming Is Now Just As Crowded With Ads As Old School TV. More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds.

Advertising took over the streaming-TV experience this year, and it'll only get bigger next year. Interactive ads that try to get viewers to shop or take other actions are gaining traction. This ...