The platform’s non-gaming channels have gained attention from brands seeking to reach these valuable customers. Lighting retailer Lamps Plus last year sponsored livestreams from Katie Ruvalcaba, one ...

Since 2020, Benefit Cosmetics has also partnered with gamers on Facebook’s and YouTube’s gaming platforms to extend its reach beyond Twitch to mainstream social channels.

Creators streamed 17.1 million hours of content on Facebook Gaming, while only 8.4 million hours were streamed on YouTube Gaming (Twitch sits at 222.9 million hours streamed).

There has been a trend of YouTube gaming streamers announcing a return to Twitch, the most recent being Timothy "TimTheTatman" Betar. This has fans wondering why streamers are all migrating back ...

The livestream, which Twitch has confirmed is the first-ever public company earnings livestream on the platform, is set for Nov. 15 at 5 p.m. ET and will be hosted on Blevins’ account.

Amazon, in its efforts to increase its video-streaming offerings, plans to buy live-streaming video game site Twitch for about $970 million in cash, the two companies announced Monday.