Google wants its AI tools to be your personal shopper. And maybe it'll tell you if that shirt really does look good on you or ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual ...

Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new ...

The next time you're using Google to shop, you'll see a 'try it on' icon next to different ... or go right ahead and buy the clothes you liked. The catch here is that you're relying on the product ...

Google has rolled out a new AI-powered shopping feature to help you figure out what the clothes you are interested in buying ...

If you want to buy the product, you can tap the “buy for me” button, and AI Mode will use agentic AI-based checkout to put ...

In addition to virtual try-on, Google is rolling out AI Mode, a Gemini-powered shopping feature launched in March.

Microbiologist Nicholas Aicher conducted an experiment to show how much bacteria is on the clothes you try before you buy ...