Feeling stuck on what drives real growth? The secret isn’t just profits—it’s leadership that acts with purpose. When leaders connect a clear vision with real impact, they don’t just chase growth—they ...

Shawn's Heroes for Life (SHFL) was created in 2017, in memory of Shawn J. McMullen. Shawn, a son, a brother, a friend, a 19 Delta Cavalry Scout in the U.S. Army ...

Learn how building trust and loyalty through user-friendly eCommerce design can enhance customer experience and retention.

The strategy of using brand ambassadors has proven itself to be an effective way to increase consumer purchases. With the presence of a brand ambassador who can connect with the audience up close and ...

Xcel Brands partners with K9 Wear to launch Trust. Respect. Love by Cesar Millan, a premium pet product line. Quiver AI Summary Xcel Brands has announced a licensing partnership with K9 Wear Inc ...

Chaudhuri, A., & Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance The Role of Brand Loyalty. Journal of Marketing, 65, 81-93.