Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. You didn't think Truly Hard Seltzer would let our favorite dress-up holiday go by ...

In truly spooky season fashion, Boston Beer Company’s Truly Hard Seltzer has released a limited edition Halloween drink. Truly Midnight Hard Seltzer, a limited-edition blackberry lemon-flavored ...

BOSTON - The hard seltzer craze is letting up, and that's forcing a local maker of the once-trendy alcoholic beverage to pivot. Boston Beer Company announced this week it is giving its 7-year-old ...

People will be drinking gluten-free hard seltzer until the end of time, but there was a moment when it was a novelty. Back in the day — 2016, to be exact — Truly was one of the first hard seltzer ...

Back in the day, if you wanted a cool, refreshing adult beverage in the heat of the summer, you would pretty much be relegated to the beer cooler. But these days, things have changed. Hard seltzers ...

Truly Hard Seltzer was one of the industry’s darlings when hard seltzer leaped in popularity. Now that the trend has cooled, Boston Beer Co. is tweaking the product with new packaging and a ...

Truly Hard Seltzer has planned what it is billing as the first-ever zero gravity drinking experience, according to a press release. Consumers can visit a microsite and explain why drinking Truly makes ...

Refreshing and perfect for poolside sipping, Truly hard seltzer comes in plenty of flavors. Most of them are tropical, featuring pineapple, grapefruit, and lime. But there are also bolder choices, ...

Truly’s new limited-edition flavor will let pigskin lovers combine the taste of eating hot wings with the experience of drinking an adult beverage. Why? Please don’t expect any sort of rational for ...

The new brick-and-mortar location will offer drinkers and culture seekers a fully immersive Truly experience led by flavor and variety Truly fans are all about exploration and discovery, and as a ...

A popular hard seltzer brand wants you to "keep it light" this holiday season by paying for elaborate light displays. Truly Hard Seltzer’s Keep It Light campaign will pay $350 to 100 lucky people "to ...