People will be drinking gluten-free hard seltzer until the end of time, but there was a moment when it was a novelty. Back in the day — 2016, to be exact — Truly was one of the first hard ...

BOSTON, Feb. 15, 2023 /PRNewswire/ -- Since 2016, Truly Hard Seltzer has been rightfully credited as one of the brands to fuel the hard seltzer boom, bringing drinkers a refreshing, easy-drinking ...

Article Summary Boston Beer Company unveils Truly Hard Seltzer's Tequila Soda line with real fruit juice. Tequila Blanco-infused, the new range offers four flavors including Lime and Grapefruit ...

News provided by Truly Hard Seltzer Jul 10, 2023, 9:03 AM ET In Partnership with Zero-G, Truly is Elevating Fans' Summers With First-ever Weightless Drinking Pop-up Experience ...

In case you need a refresher, Truly Rosé blends hints of wine flavor, strawberry, peach, and green apple, and contains a 5% ABV. The drink is returning for a limited time, but you won’t be able ...

BOSTON, July 18, 2023 /PRNewswire/ -- Truly, the Official Hard Seltzer of U.S. Soccer, is elevating the fan experience as the U.S. Women's National Team begins its quest to clinch a three-peat win ...

A popular hard seltzer brand is giving new meaning to the term 'pop-up bar' with a zero-g twist that could have its fans popping up and down and in every which way this summer.

Boston Beer Co. launched Truly Hard Seltzer in 2016. Changes announced this week will roll out in the spring as the company tries to refresh the brand.

BOSTON, Feb. 15, 2023 /PRNewswire/ -- Since 2016, Truly Hard Seltzer has been rightfully credited as one of the brands to fuel the hard seltzer boom, bringing drinkers a refreshing, easy-drinking ...