News

Following the successful launch of Infinite Swirl last summer, the pineapple- and berry-flavored Mountain Dew is headed back ...
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of ...
We can’t guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool ...
Liquid I.V. is a convenient way to replenish your body with the electrolytes it needs. It can be a delicious one, too, if you ...
Truly debuts the Truly Pool Party Pack, a limited-edition collection of four refreshing, summer-ready hard seltzer flavors: Red, White & TRU, Strawberry Kiwi Splash, Blood Orange Bliss and Peach ...
White has effectively run the UFC since 2001. Under his tenure, the UFC has become synonymous with MMA and served as the driving force behind the sport’s transformation into a global sensation.
In 2021, the Nelk Boys launched Happy Dad, a hard seltzer in a standard 12-ounce beer can meant to differentiate it from the “skinny can bulls**t” of segment leaders White Claw and Truly. We ...
Although it’s difficult to pinpoint exactly when the category took off, it’s no secret that White Claw Hard Seltzer and Truly Hard Seltzer revolutionized the category after their respective launches ...
The tailgate typically has yard games, TVs streaming games around the country, food trucks, and drinks, including Truly Hard Seltzer and other Truly beverages, and it's free for fans with tickets.