If you want to unwind by the pool or at a summer cookout, hard seltzer is great drink of choice. We ranked every Truly flavor ...

There may be a temporary White Claw shortage, but that doesn't mean we can't compare the top-selling hard seltzer brand with one of its main competitors: Truly. Even as the days grow shorter and ...

Truly Hard Seltzer had a hot girl summer. The adult beverage brand revamped every recipe in its portfolio in a quick three months and, in the least dramatic way possible, every single one is leaps ...

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of ...

We can’t guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool ...

Truly debuts the Truly Pool Party Pack, a limited-edition collection of four refreshing, summer-ready hard seltzer flavors: Red, White & TRU, Strawberry Kiwi Splash, Blood Orange Bliss and Peach ...

A popular hard seltzer brand is giving new meaning to the term 'pop-up bar' with a zero-g twist that could have its fans popping up and down and in every which way this summer.

Just in time for summer sipping, Truly Vodka Soda hits shelves with a new look and great-tasting flavors BOSTON, May 31, 2023 /PRNewswire/ -- Boston Beer Company's Truly Hard Seltzer, a leader and ...

White Claw launched in 2016 and took the hard seltzer world by storm. By 2019, it was the top-selling hard seltzer in the United States and accounted for more than 60% of the hard seltzer market.

As of October, White Claw was still the top hard seltzer brand by sales volume with 45% market share (its closest competitor, Truly, is a distant second at 17.4%, Harris reported).