True Religion is putting itself up for sale as the fading maker of premium jeans looks for help to boost its growth. True Religion Seeks Buyer as Denim Brand's Cachet Fades. Skip to Main Content.

Comp the sales staff. I went to Fred Segal on Melrose and showed the jeans to a guy who was running the jeans bar. He hated them. I knew his boss, so I showed her the line, but she said, "I don't ...