Article Summary General Mills launches new Cereal Training Camp campaign for the upcoming football season. Justin Jefferson, Ja'Marr Chase, and Amon-Ra St. Brown star on limited-edition cereal boxes.

General Mills partners with Ja’Marr Chase, Justin Jefferson and Amon-Ra St. Brown for the second year of Cereal Training Camp, bringing energy from the end zone to the breakfast aisle.

General Mills is bringing back is Cereal Training Camp for a second year with a new roster of football stars. This year, the company is teaming up with Justin Jefferson, Ja’Marr Chase and Amon ...

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving football stars. This season’s wide receiver lineup brings the swagger, the ...

General Mills Brings the Magic of Universal Pictures’ Wicked: For Good to Kitchens with Glinda and Elphaba-Inspired Cookies, Cereal, Cupcakes and Cake Pops Betty Crocker, Pillsbury and new ...

General Mills Brings the Magic of Universal Pictures’ Wicked: For Good to Kitchens with Glinda and Elphaba-Inspired Cookies, Cereal, Cupcakes and Cake Pops ...

This new cereal mix will have everyone celebrating when it hits the table. Last year, General Mills launched a limited-time cereal in partnership with the Kelce brothers.

Now, with the NFL teams about to kick off their own training camps, General Mills is hosting its second Cereal Training Camp with a whole new group of footballing stars.

Kellogg and General Mills — another major U.S. cereal maker — have since pledged to phase out artificial dyes. Add to that, consumers are expanding their idea of what breakfast can be.