Chester's arrival "Chester," the Eskimo, has been a mainstay in Alaska's branding since 1976. In June 1976, Alaska Airlines unveiled its first Eskimo-focused livery on its Boeing 727 aircraft.

Alaska Airlines now has shared benefits with Hawaiian, plus new Mileage Plan Unlocked to use points for experiences. Miles can be used to book curated experiences like concerts and live sports.

Alaska Airlines is making big changes to its loyalty program.. For many travelers, the Mileage Plan serves as a supplemental savings account. Whether the accumulated miles are used for vacations ...

Alaska Airlines is celebrating the addition of our newest global airline partner, Philippine Airlines, the flag carrier of the Philippines and the oldest operating commercial airline in Asia. With ...