Performance Max for travel goals is Google's new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels. Google's Performance Max for ...
Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile, "feedless onboarding" for Google Hotel Ads, ...
TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos. TikTok said Thursday it’s in the process ...
Travel advertising has a natural advantage when it comes to earning attention and forming long-term memory structures compared to other categories. The sector scores above average for enjoyment, with ...
A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup ...
Emirates Vacations is hoping its new AI-driven chatbots will ease consumer pain points in planning their travels by not only promoting trips to certain locations but also by letting users glean more ...
(MENAFN- Sherpa Communications) The UAE’s tourism industry continues to surge in 2025, reinforcing its position as one of the world’s most sought-after destinations. According to insights from Yango ...
This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...
Here's the bad news, aka reality: the awfulness of flying these days has NOTHING do with the creative promise of travel described throughout the brilliant copy of this campaign. Let’s start with the ...
NEW YORK -- Travel agents are very or somewhat concerned about the possibility that bias will slip back into the GDSs once all the rules go away, but what about letting airlines place paid ads on GDS ...
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