That conversion process — the shifting of a meaningful, non-random pattern of activity — from one medium (say, the air in front of the microphone) to another medium (say, the wire at the back of a ...

Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical ...

Lentiviral transduction is a popular delivery platform for applications such as CAR-T cell engineering or CRISPR-Cas9 gene editing, as it can transduce both dividing and non-dividing cells and ...