At Toy Fair 2025, I got one of the first up-close looks at the fully-built LEGO Ideas River Steamboat (21356), the latest launch in LEGO’s fan-submitted product line.

Adults accounted for 17.3% of US toy sales in 2023, totaling $6.7 billion, per Circana. Many grown-up consumers are driven by nostalgia, and manufacturers are trying to capitalize on it.

What do 10-year-old-girls like right now? We found the trending items and classic gifts all the girlies are dying over these ...

"Toys for Tots would not be without their support," she said. The warehouse, which is set up in October each year, is located at 439 Gandy Road, off Dairy Road in Auburndale.

Convention says that engineering toys for girls are a “niche” for the affluent, and for the internet. Together, we must prove convention wrong,” writes Debra.