“Toys’R’Us is a cultural touchstone that continues impacting the child in all of us today,” said Story Kitchen co-founders Dmitri M. Johnson & Mike Goldberg, announcing the project.

toys R US is making a comeback by joining forces with Macy's and we'll be bringing toys, games and other gadgets to more than 400 department store locations and online.

EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment.

But Toys "R" Us got a new lease on life last year thanks to Macy's partnership, when the two companies agreed to sell toys on Macy's website and opened shops-within-shops at 400 department stores.

Toys "R" Us will be in every U.S. Macy's in the next few months, part of an expanded partnership with the toy retailer's parent company, WHP Global.

The toy stores will range in size from 1,000 square feet in smaller locations to up to 10,000 square feet in flagship Macy's in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and ...