Virgin Media takes inspiration from Toy Story in this out-of-the-box ad These aren’t typical dolls though, each miniature represents a different type of career.

From band-aids that project videos of your favorite characters to Legos that let you see how all the bricks look put together, marketers are putting technology to the test on product packaging.

Toy giant Mattel has said it deeply regrets a “misprint” on the packaging of Wicked dolls which led buyers to a pornography site instead of the web page for the upcoming movie.

Some mass toy manufacturers are moving away from plastic packaging, including Hasbro, which plans to phase out plastic boxes by 2022. But reuse goes a step farther. Other designers have explored ...

Packaging for fake firearms from the '50 and '60s blended striking realism and cartoonish imagery—and, for people who grew up in the era, induces deep nostalgia.