Los Angeles pet wellness brand Other Half secured $3 million in seed funding to expand its product line, grow its team, and ...

Marketing can be a mystery to founders and CEOs—especially in tech. Sometimes, they hire a top-dollar marketer and don’t know ...

L.A. is more than just the entertainment capital of the United States–it’s a hub for international business development and ...

Miri Rossitto is founder and chief executive of Calabasas-based marketing and brand development COWE Communications, which ...

Glazy the Peach is far from the first character marketing teams have created to drum up interest and intrigue. Sports teams and fast-food chains have long relied on mascots to form connections with ...