Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, now ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets.

I'm a member of Gen Z in metro Detroit. I know more about New York's Zohran Mamdani than Detroit mayoral candidates.

Discover the 5 critical LinkedIn Ads metrics that B2B marketers should track to enhance lead gen campaign performance and to maximize ROI.

Yeah, those are some pretty compelling stats, and if you want to maximize your video efforts in the app, LinkedIn has published a new guide to help you with just that. LinkedIn’ ...

67 million brands are on LinkedIn—including your ideal customers. Do your LinkedIn ads effectively reach and convert them? Discover how to lower ad costs and improve response in this workshop with ad ...

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately ...

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

In the near future, the internet may not only be wall-to-wall little videos. Those little videos may also be filled with slop ...