TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...

I'm a member of Gen Z in metro Detroit. I know more about New York's Zohran Mamdani than Detroit mayoral candidates.

Ryan Reynolds' Maximum Effort marketing firm was behind Gwyneth Paltrow's viral Astronomer ad following the Coldplay kiss cam ...

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth ...

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

Everyone loves sales, be it for retail outlets or malls, to online websites. Digital marketing agencies in India craft strategies to plan organic traffic, do targeted advertising, hire ...

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

Meanwhile, regulators (bless them…) are either too slow, too timid, or too late. Their convoluted, years-long processes end ...

Quick commerce firms want to make up for mounting losses with ad revenue. This and more in todays ETtech Morning Dispatch.

If brands invest in grassroots sport, their investment will deliver long after the big tournament buzz. Brands are missing ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...