Feel. That’s all that every great golfer ever talks about. And feel is created through consistency. Premium golf balls are manufactured under stricter tolerances than their lower-tier cousins. That ...

As Titleist looks to the future, the Pro V1’s legacy as a game-changer is secure. From its groundbreaking debut to its enduring dominance, the ball continues to shape golf’s history — one shot at a ...

Titleist’s golf ball quality: It started on the golf course Phillip Young was an MIT graduate who, along with two college friends, founded the Acushnet Process Company in Massachusetts in 1910. The ...

Using data from the PGA Tour, Golf Monthly, Golf365, Today’s Golfer, and other reliable sources, I’ve compiled a breakdown of professional golf balls used by the top 25 PGA Tour players worldwide.

I didn’t want to be the one to tell you this but the cops are after you. Do you have any idea how fast you were driving back there coming off the 13th tee? No, not the speed of your golf cart—we’re ...

NCG SUMMARY The latest Titleist TruFeel did seriously impress me and even exceeded some of the expectations I had for it. It features a True Touch core and a new 3.0 TruFlex cover, this two-piece golf ...

This is a big factor in deciding which ball to pick and, again, it will be determined by how we swing the club. Also, consider if you play a course where the height of a shot is crucial e.g. if you ...

There is no right golf ball compression for your swing speed. You need a golf ball that’s going to deliver optimal performance for your swing and while you swing speed is part of that discussion, ...

This video, in which Neil Tappin is joined by Titleist golf ball specialist Tom Hiscock, explains what these misconceptions are and will hopefully help you make a smarter choice when it comes to ...

Price: $49.99 per dozen Specs: Three-piece, urethane-covered golf balls. Available in White and Yellow. The first AVX was released in 2017 as an alternative to the V and X balls (get it, AVX) and this ...