In this Olympic year, Nike’s fortunes should be rising. Nike president of consumer, product and brand Heidi O’Neill told Reuters, “This Olympics will be our biggest. This will be the most ...

Enter Kim Kardashian. Nike is partnering with Kardashian for a new brand called “NikeSkims,” the company and fashion mogul jointly announced Tuesday. The collection, which is based on her ...

The return of Nike X Sacai has arrived. Initially showcased and premiered at sacai’s SS25 runway event last year, the brand’s reunion with the “Just Do It” brand is set to drop next week ...

(Bloomberg) -- Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims ...

So, a startup competitor joined in, and taking aim at Nike and other controversies in its past, for marketing purposes. The women's activist wear brand XX-XY Athletics released an advertisement ...

SKIMS and Nike joined forces to "disrupt the industry" of activewear. Kim Kardashian's viral brand SKIMS and sports titan Nike have partnered on an all-new collaborative line of activewear ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly dubbed NikeSkims, the first collection from the brand will hit ...

Nike will launch a new women’s activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to ...

Strange way to get your kicks. Nike watchers are shaking their heads over the brand’s latest headline-grabbing release — a pricey pair of sneakers that comes out of the box looking scuffed up ...

Paul wants Nike to build a brand in Kobe Bryant's image, the same way it did for Michael Jordan in 1997. Paul posted on X, formerly Twitter, "Nike needs to sign players to the Kobe brand ...

Howard White, a Nike veteran and founding father of the Jordan Brand now serving as its senior vice president, was in the room in 1984 with untested NBA rookie Michael Jordan to meet with Nike at ...