The changes in SEO and search over the last year or so have meant that social media has ... or services. To find suitable partners, look for those whose audience matches your target customers.

Today, your brand must have a robust social media presence ... crucial to pinpoint your target audience. Social listening tools, like LeadSift (which was acquired by Foundry), can help. LeadSift mines ...

Build a winning digital marketing strategy from scratch with expert tips on SEO, content, email, analytics, and scaling ...

Conversion Rate: This is the big one for many businesses. It measures how many social media users completed a desired action, ...

Analyze how often the target customer uses social media to find products and communicate ... The Basic Theory of a Target Audience The Basic Theory of a Target Audience. Identifying a target ...

Sifting through the neverending changes of social media requires a clear strategy, and considering that 42% of people prefer to find brands on social media ... B2B marketers need to understand where ...

Go Live Regularly: Live video is still huge. It’s a great way to connect with your audience in a more personal way. Do ...