In fact, Tim Hortons' Mother's Day 2019 deal is free "Mom-sized" coffee, which means mothers of all kinds can score a free pick-me-up on their big day. The deal isn't exclusive to human moms ...

Coffee has a higher ceiling for sales as a staple, everyday product line, he added. The goal is to become a bigger seller of coffee pods in the area than top-seller Tim Hortons, Ballou said.