The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

What’s new in YouTube Ads and how to win Share Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

TikTok's been listening to and learning from adland, unlike B&T, with cotton wool pressed firmly to our ears at all times.

TikTok Shop is off to a rocky start in 2025 as US sales dip amid tariffs and global economic uncertainty.

Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on social media marketing.

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...