The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10LOS ANGELES, ...

TikTok's been listening to and learning from adland, unlike B&T, with cotton wool pressed firmly to our ears at all times.

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on social media marketing.

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

TikTok Shop is off to a rocky start in 2025 as US sales dip amid tariffs and global economic uncertainty.

That statement was the closest TikTok advertising executives got to addressing ... as we think about our strategies for 2025,” he said. “Seeing their investments within generative A.I ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.