The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10LOS ANGELES, ...

TikTok's been listening to and learning from adland, unlike B&T, with cotton wool pressed firmly to our ears at all times.

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on social media marketing.

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

South Africa’s younger vehicle buyers turn to TikTok, Instagram and YouTube to research and make their purchase decisions.

Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

Natividad, a veteran of TikTok and Google, will join the company as its new president of ad sales later this month.