Tide Evo removed the dirt stains and “everything else came out as clean ... that pure sustainable sweet spot, it may bring us closer to the bullseye—as an efficient laundry detergent that ...

Tide, the first heavy-duty synthetic detergent ... which is roughly the Midwest to the Rocky Mountains. But the detergent did not clean heavily soiled clothes. P&G chemical engineers knew that ...

Procter & Gamble Co. is coming clean about the history behind Ivory ... the consumer products giant also known for Tide detergent and Crest toothpaste. The book, called "Rising Tide," is due ...