Platform-based business models are well-established in consumer markets, as demonstrated by the likes of Uber and Airbnb. However, many firms in manufacturing and other B2B industries have been ...

A platform business model creates value not solely through the business itself but by facilitating interactions between different groups, such as producers and consumers. The platform merely ...

In this way, the business model becomes more like B2C2B, or business-to-consumer-to business. You start by engaging consumers, stimulating demand from the bottom-up, which boosts organizations ...