The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look ...

Plus: A heartwarming story of sports unity, why we need Black History Month, self-driving vehicles and more.

Super Bowl LIX festivities are in full swing in New Orleans ahead of the big game on Feb. 9. Why it matters: Follow us this ...

The designs reflect the three remaining name choices—Utah Mammoth, Utah Outlaws, and Utah Hockey Club. Utah fans have been voting on their preferred name and logo at Delta Center home games, with the ...

Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

The ACC, for its efforts, has also done what it can amid less-than-ideal circumstances to further boost its profile. This year marked the introduction of the "Success Initiative," which offers schools ...

Philadelphia Eagles quarterback Jalen Hurts (1) runs during the first half of the NFL Super Bowl 59 football game against the ...

AP NFL Writer Rob Maaddi predicted the Eagles would beat the Chiefs in the Super Bowl before the season began and he’s ...