Despite concerns raised by clinicians and ethicists, direct-to-consumer testing for Alzheimer’s disease biomarkers is here, ...

Spotify is launching an internal creative agency, Spotify Creative Lab. Spotify wants more marketers to use audio, video, and live events. Spotify said it's also in the early phase of testing a ...

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts ...

Quest AD-Detect joins C2N’s Precivity as the only CLIA-approved blood tests for AD in the United States (Nov 2020 news). Precivity is available in every state except New York, which has its own state ...