The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...