Storytelling gives context to data and performance metrics and connects your product or service to what people actually care ...

Providing easy access to valuable information is crucial for marketing success ... we are indirectly promoting our technical service/product. Take advantage of the lack of general knowledge ...

Sales and marketing personnel can be involved in every phase of the product cycle, from product development to getting products to market. As a sales professional, it is their job to consistently ...

The marketing of technical products must begin with a sound understanding of what is a product and in what ways, if at all, do technical products differ from products that are non-technical in nature.

Product marketing is a multifaceted discipline that ... Sorry to break it to you, but technical prowess has a short shelf life. Always ask: Does this align with our business goals and the needs ...

Written by Technically Media CEO Chris Wink, Technical.ly ... comes awareness of the product or service, then comes research and then conversion. Most people who are aware of what you offer won’t buy ...

What's the most overused work in technical marketing? Would you guess "collaboration"? "proven"? "open"? "scalable"? Nope. In my view, "solution" is the most overused word in technology product ...

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing ...