But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond. Trend One: Vivid Colors ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...

DC Comics chief Jim Lee debuted the new logo on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005. Plus Icon Film Plus Icon TV ...

An abrupt logo change that goes beyond a mere update or glow-up and introduces a new symbol created from whole cloth is quite rare among established companies. It often signals one of two things.

According to Šabach, Twitter’s original logo worked because it was well proportioned in all sizes, geometrically aligned, and had a “softness” to its personality that recalled the brand.

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...