Infer Predictive Ad Targeting connects with leading advertising systems to share data-rich, descriptive prospect profiles, and orchestrate whichever actions a company wants to perform on them.

In programmatic advertising, real-time data is crucial for making immediate adjustments to targeting and bidding strategies. If there is a delay in data processing and utilization, the ad platform may ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted ...

Elon Musk and the X team outlined a transformative approach to advertising on X emphasizing the integration of Grok AI (resulting from the merger of xAI and ...

The ROI is murky at best; a 2021 survey of 200 CEOs conducted by my company, Bango — which offers solutions for reaching paying customers by analyzing purchase data — found that many business ...

By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysis, advertisers can optimize their targeting and creative elements to create more personalized ...

With over 30,000 addressable ZIP codes compared to 210 DMAs, the potential for greater statistical power and more reliable ROI measurement is immense. As Randall Lewis, Senior Principal Economist at ...

For example, as a result of the iOS changes, Facebook says it will lose $10 billion in revenue this year. There are some who are predicting that this is the end of targeted advertising. Targeted ...

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

With the development of social media tools which enable brands to interact with their ‘Fans’, it was just a matter of time before the same principles were applied to advertising and acquisition.