A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use ...

Other examples include toys for children ... This is used to split up a target market based on where people live. A business may choose to target customers in its local area, or it may consider ...

America’s highest-profile retail chains are walking a difficult tightrope — trying to blunt the financial hit from tariffs by ...