Description of Target Market. Marketing exists to educate consumers about available products and services. A target market simply defines the consumers or groups most likely to purchase a ...

For example, if you're selling an alcoholic beverage, your potential target market may be someone who drinks on an occasional basis, which usually centers around social events and social interaction.

Here's a few tips on defining your market. Originally Published Apr. 28, 2019 The target market segmentation of your business is a crucial component to define within a business plan.

For example, an interior design company could choose to market to homeowners between the ages of 35 and 65 with incomes of $150,000-plus in Baton Rouge, Louisiana.

For example, let’s assume your target market consists of 100,000 people. If you’re optimistic and manage to get 1% of that market, you can expect to make 1,000 sales.

Female, 18-34, who likes healthy lifestyle activities (yoga, cycling, CrossFit) and has interest in various forms of entertainment (film, art, literature) who shops at local and chain ...