In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

Young silhouettes, playful colorways and comfortable styles dominate the current trend cycle as shoppers return to the items ...

While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Earlier today, toy manufacturer Mattel (MAT) announced that it is teaming up with Microsoft-backed OpenAI (MSFT) in order to bring advanced AI to its toys, movies, TV shows, and games. The partnership ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Decoding the rare earth magnets supply conundrum that has India in a crisis. Artha India Ventures is set to announce the final close of Artha Select Fund. The Khushtaar Initiative focuses on ...

Retailers of all sizes face many uncertainties in their businesses thanks to tariff impacts, weaker consumer demand and a ...

Let’s dig into the relative performance of Mattel (NASDAQ:MAT) and its peers as we unravel the now-completed Q1 toys and ...

Whether price hikes have already hit or are coming in the near future, you can definitely expect them from these companies.