Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump's tariffs.

Star Wars ships are still popular with collectors and older children. Attracting hefty price tags, the winter sale might be ...

Kim Kardashian is set to play the villain in Amazon MGM’s upcoming ‘Bratz’ live-action film, which the company hopes will be ...

The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s ...

Most Kenyan comedians overlook character merchandising, missing the chance to build lasting, lucrative characters.

Is Mattel is about to unleash an ChatGPT nightmare on children? Mattel’s AI toy gamble sparks fury: ‘Risking real harm to ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

As President Trump’s trade policies ripple through the economy, companies are increasing prices, cutting staff, reworking ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the ...

The social scientist led a three-year study, backed by Sam Altman, to explore the real-world impact of unconditional cash ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...