Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Kim Kardashian is set to play the villain in Amazon MGM’s upcoming ‘Bratz’ live-action film, which the company hopes will be ...

Most Kenyan comedians overlook character merchandising, missing the chance to build lasting, lucrative characters.

A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump's tariffs.

As President Trump’s trade policies ripple through the economy, companies are increasing prices, cutting staff, reworking ...

Whether your child is into Spider-Man’s agility, Iron Man’s genius, or Barbie’s quiet but fierce strength, we’ve rounded up 7 ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming ... While Mattel’s products ...

A caravan of carts packed with toys snaked from a checkout lane at the West End Target Wednesday evening. The toys came courtesy of a local donation, and all of them picked by Marines on active ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.