The first stage of audience analysis involves defining your target audience. One way of doing that is through market research. You can conduct surveys, interviews, focus groups, and other types of ...

Few successful companies or government bodies make impulse moves. While that may frustrate those who want instantaneous results from a public program or the immediate expansion of product ...

Target audience analysis is essential for any marketing plan because it allows businesses to focus on the right people—those who are most likely to be interested in their products or services.

Tracking and analyzing engagement data enables newsrooms to better understand who their audience is, and their needs, ...

Sentiment analysis is a part of the solution in that it makes us more aware of our online presence. It turns vague feelings the target audience has about our brand into numbers, and it helps us create ...

Discover Amadeus' difficulties in the transition to Nove and the comparison with Cattelan.