The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research ...

But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of prescription and over-the-counter drugs accounted for half of ad spending in 2024 on five popular ...

Roku may now have the most egregious example of pushing ads on its customers, but it is not the only smart TV platform becoming more aggressive in displaying ads. Companies are increasingly ...

Back in September, Amazon announced the bad news that Prime members would begin to see video ads in early 2024 when they watched movies and TV shows on Amazon Prime Video. Today, it was revealed ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Google is once again directly targeting TV advertising budgets by saying YouTube ads generate a better return on investment than TV commercials most of the time. The company conducted a meta ...