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The platform, called Universal Ads, was announced ahead of the Consumer Electronic Show in January as part of Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium ...
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showing that nearly three-fourths of TV use — 72.4 percent — in the first quarter was from ad-supported platforms, whether traditional network and cable outlets or streaming with ads.
“It’s absurd,” said Free TV CEO Bridget Fair. “Broadcasters are banned from airing political ads in the final days before an election, while unregulated digital platforms are free to flood ...
Your LG TV might soon keep tabs on your emotional state to show you more relevant ads. In a recent press release, marketing and data science company Zenapse announced a partnership with LG to ...
The Wisconsin Supreme Court race saw $27 million spent on crime-related TV ads, dominating the airwaves. Liberal candidate Susan Crawford neutralized opponent Brad Schimel's perceived advantage on ...
Most of the ads I see these days are on YouTube or the few traditional cable TV channels I still watch. If they’re targeted at all, it’s usually because of a website I’ve previously been to ...
The FCC can revoke the broadcasting licenses of TV and radio stations that run cannabis ads because marijuana remains a Schedule I controlled substance under federal law. But the Jars ad avoided ...
The technology will be used to inform ads shown on LG smart TVs’ home screens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use ...
The technology will be used to inform ads shown on LG smart TVs’ homescreens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use Zenapse ...
our customers want to ensure the intended target audience watches their ads,” said Mike Treon, Head of Connected TV Strategy at PMG. “When our customers' campaigns target IRIS-enabled data ...