CTV ads are still far behind: Adoption of accessibility features on connected TV remains negligible, with less than 1% of streaming ads including captions or audio description. Audio description is ...

Are you more likely to watch ads or pay to skip them? This quiz will help you figure it out.

Netflix, Max, Hulu, Disney+ and more have raised their streaming subscription prices and added different tiers for pricing in recent years.

Nielsen says that 72 percent of TV viewing in the first quarter was on ad-supported platforms, including ad tiers of streamers.

Drug companies spent $5.15 billion on TV ads in 2024, a significant figure considering a recent study found that drugmakers spent almost $14 billion on direct-to-consumer ads in 2023.

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive ...

LG has announced that it’s partnering with a company called Zenapse to deliver so-called emotionally aware advertising across the entire webOS smart TV experience, including LG Channels, the ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.

Pittsburgh's mayoral race is being fueled by dark money — unlimited amounts of cash spent by PACs on TV attack ads and mailers.

NEW YORK— Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the availability of its Optimal Reach solution for advertisers across all verticals. Building on Samsung ...