TV makers have seen rising financial success from TV operating systems that can show viewers ads and analyze their responses. Rather than selling as many TVs as possible, brands like LG ...

CTV ads are video ads that play on connected TV devices. These TVs can connect to the internet and stream content from apps like Netflix, Hulu, and YouTube. Unlike traditional TV ads, which air ...

Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option ...

The wiretapping, I do. Ads are obviously not new on TV. As long as we’ve been watching shows on glowing boxes, we’ve been watching commercials that provide the economic engine for the entire ...

Ads referencing taxation, which warn of potential Democratic-led tax hikes, rose as a share of GOP broadcast TV spending to 40%, becoming the top-ranked issue in the first two weeks of October ...

Advertising took over the streaming-TV experience this year, and it'll only get bigger next year. Interactive ads that try to get viewers to shop or take other actions are gaining traction.

The swing toward pro-Trump TV ads comes after President Joe Biden, prior to dropping out of the race, was considerably out-airing the Trump campaign, according to the analysis. In early July ...

Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and New Zealand are the only countries that legally allow direct-to ...