Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max’s rebranded logo and colors look very HBO Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look ...